Stop Blending In With Your Competitors Online
Living in a digital world where the internet rules supreme, it’s become a lot easier for businesses to market themselves – but it’s also made it easier for the competition to do the same! When it comes to your marketing strategy, it’s important that you’re incorporating key tactics that will not only get your business seen by your target market but also make you stand out from others offering the same product or service.
So how do you make your business stand out from competitors in an online world? There are a few things to consider:
Identify Your Unique Selling Point (USP)
Who are you and what do you stand for? Having a firm understanding of not only WHAT your business does, but WHY it does it will help differentiate you from your competitors. No one starts a business just for the sake of it. Pinpoint what makes you different and start marketing it! Consider what value you can offer that no one else can? Whatever it is, narrow in on it and use it across your marketing material.
Target Your Market
Often businesses make the mistake of thinking their products and services appeal to anyone and everyone. While it might be true that they are suitable for many types of people, you should always have a firm idea of who your ideal customer is. How old are they? Where do they live? What do they do for work? What are their hobbies/interests? The more in-depth you create your client avatar, the easier it will be for you to reach your target market. Most consumers are looking for specialists, not generalists, so they want to know that you can solve their specific problem. And remember – when you’re clear about what you offer and who you can offer it to, you’re bound to start attracting more clients.
Choose The Right Platform
There are dozens of social media platforms out there and many businesses make the mistake of thinking they need to be on all of them. The reality is, you should only invest the time, effort and money into building an online presence on the platforms your target market is actually hanging out on. Having a firm understanding of who your audience is will help you establish where to set up your digital presence to ensure you’re not wasting time.
Position Yourself As An Expert
While your competitors might have the same skills, expertise, experience and qualifications as you do, you can set yourself apart by actively demonstrating that expertise. One of the easiest ways to do this is by offering something for free that adds value to your customers. For example, you might like to offer an audit, consultation or even a report related to your industry.
Come Up With Something New
It’s easy to stay in your comfort zone, but that’s not going to make you stand out. You should be continually reinventing and improving your company to stay ahead of the pack. This includes adopting emerging technologies, as well as introducing new processes, products and solutions. It can even be something as simple as using social media marketing in a way that your competitors aren’t! Trust me, your customers will appreciate your innovative approach to helping them.
Get Creative With Your Marketing
On a daily basis, consumers are exposed to a number of ads. At this point, they are so used to being sold to, it’s going to take something new and interesting to actually grab their attention and keep it! Often, you’ll see the same marketing strategies repeated over and over, so try to think outside the box and do something different. If you can come up with something that they’ve never seen before, I guarantee they’ll pay attention to you and forget all about your competitors!
Provide Amazing Customer Service
Over 75% of customers state that they consider customer service a true test of a company’s competence. Treating your customers like royalty vs treating them like any other person on the street is very likely going to be the difference between them becoming a loyal, repeat customer, versus jumping ship to one of your competitors.
Start A Blog
There are many benefits of content marketing, including the ability to set yourself up as an authority in your field, have your voice heard and of course create fresh, original content that you can distribute across your other channels such as email marketing and social media. Always concentrate on high-quality, valuable content. Purely promotional text will drive your readers away, while insightful, entertaining and educational content will engage them.
Want to get clear on your Unique Selling Point and effectively market your property or finance business online? Book a Free 30 Minute Digital Marketing Consultation today!