Instantly Improve Your Social Media Marketing Results
When it comes to social media marketing, creating and curating appropriate, engaging and relevant content is often an incredibly time-consuming task, and it can take months before you start seeing a return on investment.
For those looking to speed up the process, there are a few quick and easy strategies you can start implementing that will optimise your profiles and help you to get better results from your social media marketing.
Update Your Bio/About Me Section
Whether it’s Instagram, Facebook, Twitter or LinkedIn, this space is the first thing your followers are going to see when they land on your page, so you want to make a good first impression. Be sure to accurately portray what your business is, who it is for and how you can help. Don’t forget to add in a strong call to action as well!
Update Your Profile & Cover Photos
Every aspect of your profile works together to tell your brand story. When it comes to your profile and cover images, ensure that they are on brand (with your relevant fonts, colours and logo present), high quality (aka not pixelated) and where possible, include a call to action in your cover photo that directs your followers to complete a certain action (e.g. ‘Book in for your free consult today’).
Review Your Analytics
Your social media marketing strategy is only as good as the results it produces. Regular checks of your analytics will help you to determine which aspects of your strategy are currently working well, and which need to be tweaked/amended to see better results. Key things to look for are reach and engagement, as this will show you how many people are seeing your content and whether or not they are connecting with it. You can also use your analytics to determine what content is performing well for you, so you can continue posting what your audience enjoys.
Get Creative with New Content
Don’t be afraid to think outside the box! Much of what consumers see on social media these days is repetitive, with the same content shared over and over from different businesses in the same industry. Try to think of new and exciting ways to share your information and add value to your customers. Standing out from your competition is a must!
Re-share Old Content That Performed Well
When something works, it works! With social media algorithms, chances are less than 10% of your audience will see what you’ve posted at any given time, so don’t be afraid to re-share content that has previously performed well. A few tweaks to your caption to ensure it is relevant at that time and you’re good to go!
Track Your Profile Links
Using a tool such as bitly.com can help you track which social media platforms are driving the most traffic to your website/blog. This information is incredibly valuable, as it will show you which platform you should be focusing more of your time on.
Sponsor A Post
If your post has performed well organically (aka, has received a number of likes/comments/shares) but has a lower reach (aka, hasn’t been shown to many of your followers), consider amplifying it with a paid advertising campaign! Organic engagement is a good indication that your content will also perform well when shown to a larger audience.
Run A Facebook Live
Start Using Video Content
Again, video content is currently King. Consider filming and posting regular video updates to share with your audience. It can be anything from how-to’s, industry updates, live training etc.
Create Branded Content
Consider using a tool such as Canva to create your own branded content. Remember, your content tells your story. You want to ensure that your branding is front and centre as much as possible so that it sticks in your audience’s minds. They’ll also appreciate the effort you went to in order to create your own original content.
Trial New Posting Times
If you’re not seeing much engagement with your current posting schedule, mix things up a bit until you find your sweet spot. Try and think about your target market and determine when in their day they are likely to have time to peruse social media and engage with your content.
Ask for Feedback
The easiest way to understand what your audience wants to see? Ask them! Create a poll that asks what type of content they enjoy and what they would like to see more of. You should also consider asking your customers where they found you, so you know which social media platforms are giving you the best ROI.
Need help getting better results from your social media marketing? Let the team at Little Spark Digital turn things around for you! Get in touch today.